In defense of blocking social media sites in the government workplace

(Please note an update at the end of this article.) There has been a lot of discussion lately by everyone from IT staff to policy-makers at every level from local to federal agencies – on the topic of whether or not to block social media access to employees on the job.

My opinion (although unpopular at the moment) is in favor of blocking these sites. Please feel free to comment and lay out your point if you have another view – this issue certainly isn’t black and white.

Why in the world would a forward-thinking (I can call me whatever I want on my own blog) government web manager support such a restrictive practice?

First, I believe that SM blocking should take place only in the presence of two conditions.

  1. Staff with the job of monitoring and posting to the SM sites should be given unrestricted access.
  2. The government agency’s own presence on SM sites should either be unblocked to all employees, or should be pulled in to the agency’s employee intranet site. (ex. Pull your agency’s Twitter feed into the intranet; have IT unblock only your agency’s YouTube Channel)

Addressing Counter-Arguments

Why should social media sites be blocked to staff in other cases? Let me start by addressing some of the counter-arguments I have heard.

“Social media sites are just another communication tool – like email, phone, text messages, etc. Those tools aren’t blocked to staff – why should Facebook & Twitter be blocked?”

One big difference is that communications made via FB & Twitter are forever in the public timeline. However, employee emails, phone conversations and texts are not readily viewable by the general public (under normal circumstances). Why is this important? Well, which would you rather deal with – It’s 10 a.m. and your on-the-clock staff member is texting their friend about how bored they are at work today – or It’s 10 a.m. and your on-the-clock staff member publicly posts on Facebook how bored they are at their city job. The reality is that the second scenario is much more in-your-face. Or, in your taxpayers face.

“Social media abuse should be handled as an employee/manager/reprimand issue with consequences, instead of blocking use for ALL staff members.”

True that staff abuse of any privilege should come with sanctions. But what does non-abuse of Facebook, YouTube & Twitter look like? On it for 5 minutes a day, 30 minutes a day? I can think of a lot of really important reasons to need to use that city fax machine or make that long distance call (need to close on a loan, fax escrow docs to your lender, get a last-minute ride home, etc.). But I can’t think of one possible reason for NEEDING to post on my Facebook page at work. So what would a legit purpose for social media use at work look like? You need to be able to define what legitimate use is before you can say that abuse practices will be handled in a certain way.

“Ok, maybe social media shouldn’t be used on official government time, but what about breaks and over lunch?”

I don’t see a problem with this, but why should the agency be on the hook for providing the hardware and internet connection for it? Plus, you wouldn’t want to get into monitoring who’s on break and who’s not. Many people who are active on social media sites also connect to them via their mobile devices – can’t we just let staff access Facebook on their break using their cell phones?

My biggest issue with social media use at work (specifically at a tax-payer funded job) is that the biggest contenders – Facebook, YouTube and Twitter – can be some of the biggest time-wasters. Sure, you can send around an email forward to 10 people and get some non-work conversation back and forth by a bunch of your friends. But this isn’t a typical and normal use for that medium at work. With Facebook though, almost EVERYTHING you post is designed to encourage non-work conversation back and forth by a bunch of your friends. See the difference?

And then there’s YouTube. A huge bandwidth-eater with tons of informational value – if people used it that way. Hey, I love a good squirrel video just as much as the next person, but at work I saw how YouTube was being used and I pushed for restricted access to solely our government channel. Now, if we can just shoot a good squirrels-teaching-about-city-budget video, we can all be happy.

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Update to article: June 30, 2010

Twenty-one comments later, and a gazillion tweets… I wouldn’t say I’m a convert, but some good points and arguments were shared. For someone with basically a ‘how-to’ blog, I was a little nervous making what I knew would be my first unpopular post. To my pleasant surprise, everyone politely disagreed. Strongly, but politely. Good folks here trying to do what’s right. Thanks for taking the time to comment, I read all of them.

I would say that I agree with most of the philosophical themes in the comments (i.e. you should trust employees, problem should only be if staff isn’t getting work done, social media can help staff do their jobs, we should be communicating same way the public is, and happier workers are more productive workers.)

So, philosophically I generally agree. The challenge for me is how these things look in practice. And remember, I’m talking specifically government agencies here.

Our story

Let me share a few more details. Facebook, before we blocked it, was the #1 most visited site by our staff, at least 10 times above the next most popular. Our IT staff faced a huge bandwidth challenge. We were at 95% capacity and slow internet connection was noticeable – the same connection used by our cops on their mobile police car devices. IT was looking at paying huge bucks monthly to bump up our connection. Then they purchased a traffic restriction device and blocked the biggest offenders, including Facebook and YouTube (excluding our channel). Now we’re at 50 something percent capacity, and we avoided paying for more bandwidth. Bottom line costs become extremely important when you’re talking about a city government that has laid off 200 employees in the last year because of the economic crisis.

Teach them the right way

Several of the comments to my original post brought up the point that employee education and training is essential for the management of internal social media use. And… you’re probably right. I wonder if we introduced a program like this and slowly opened up SM access if it would work and we wouldn’t have such a problem with constant use. This would necessitate us clearly identifying what acceptable use looks like. Although, I’m still unclear on what it would look like. A minimal use policy as Steve mentioned seems appropriate.

All social media is not equal

I like the discussion about the nature of different social media channels being distinct, such as Bowen and others mentioned. I agree that Govloop and LinkedIn are totally different than Facebook. And that is different from Twitter use and purpose, and that is different from YouTube. I honestly want to say that we should treat them differently. Then Chris brought up a point warning to be careful of making a distinction between what social media goes in the ‘good’ and the ‘evil’ pile. I’m still on the fence on this one.

Why bother?

Regarding the issue of – why block, when employees can just use their smartphones – I do think there is a distinction. They’re using their own phones and internet service. Not using our bandwidth or risking our hardware getting viruses from bad SM apps. So they’ll get there anyway, but they won’t use city means. Get my drift, or am I way off here?

DOD does it

I think it’s difficult to compare other agencies to the DOD, especially local government. A huge part of their charge is recruiting young people to the military, so they absolutely want their staff to engage in those social networks. I think the public understands that. Lil old City of Reno is charged with providing public services and spending taxpayer money wisely in those efforts.

We’re a little different

Ok, be honest here. We’re a little different from many (but not all) of the staff members at our agencies. If you’re reading or commenting on this blog, it means that you are the type of person who actively engages in the up-and-coming topics in your profession. You care and you read blogs, you network with other professionals, you utilize these mediums for all you possibly can to do the best possible job you can. You…are a little different. I believe the norm for using Facebook at work is for posting random status updates to friends and reading & commenting on theirs, and to play those darn addictive apps. Every once in a while, the average staff person makes/utilizes a professional connection or gets a question answered on the job, but it’s not the typical use for this medium. The potential is there, but how many staff members are actually doing that? You are, but you’re a little different.

A final note I forgot to mention in my original post. We do temporarily unblock sites on an individual user basis when staff members indicate they need to do something job-related. Usually, it’s watching training videos available on YouTube.

Thanks again for the great discussion :-) My little update here isn’t meant to gloss over some of the other great points made.

About Kristy

Kristy is a city government web manager who has a passion for local government, social media and technology. She loves to share knowledge with other govies and think of creative ways to get citizens involved. She is also a bit of a ham.